Development Centric Content

Posted on February 11, 2008 by Tony Uphoff

The role of editing is being transformed in media 2.0 companies today. The job of refining the work of journalists, crafting headlines and packaging the flow of content in a given issue is still an important part of the print content process. In online media however the throughput from writer to audience is far more direct and immediate. Some of this is driven by the always on nature of the web. Frequency in online media has become an irrelevant concept. The other driver is the read/write nature of today's online experience. The role of editing has become a web development role. The visual narrative online is structured to provide compelling applications that allow audiences to customize, engage and co-create content. The goal is engagement and developers are now actively "editing" the experience for online audiences. Today developers must play a core role on content teams.,

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